Building a New Frontier

Jim Belosic calls himself “a dumb software guy that thought I could outsmart manufacturing.” He needed one-off parts for his car projects, got about 100 “no quotes” from local shops, and decided the problem was worth solving himself. He talked his wife into a $750,000 laser over two margaritas, and SendCutSend was born as a hobby that only needed to cover the machine payment.

Recorded live at Reno Startup Week 2026, Jim and host Doug Erwin, Chief Innovation Officer at Northern NV Now, cover:

– Why low expectations are the best way to start a business
– The surprise Boeing order that told him this was more than a side project
– Candy in every box: designing a customer experience you’d want yourself
– Core values that actually work: speed in all things, and flexibility
– What breaks when you grow 100% a year (hint: toilets and power)
– Why “if you’re having trouble hiring, it’s your fault,” and training your own skilled workforce
– Stealing ideas from other industries: food-service packaging, cannabis-industry scales, healthcare compliance
– Bootstrapping for years, then raising $110 million on his own terms
– Why Reno is “magic” for a manufacturing company
– “Make it exist first, then automate it,” and the vision of making manufacturing accessible to everyone

Learn more about SendCutSend at sendcutsend.com and about Reno Startup Week at renostartupweek.com.